Positioning is defined as the act of designing the offering and image to occupy a distinctive place in the target market’s mind.
5 Step Plan to get Brand Online Digitally
1. Evaluate current online presence via Brand Audit and Competitive Analysis
2. Agree desired perceptions required for growth
3. Apply a ‘change’ or ‘reinforcement’ strategy
4. Commit to key differentiating Brand promise
5. Ensure delivery on communication of Brand promise via online channels