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Value what’s moving and not what’s standing still

David Bowie – The most important & influential SOLO artist of ALL TIME

bowie

“I’ve always had a serious problem with my worth as an artist and, I guess, with myself as a person  as well” DAVID BOWIE

If you recognise these words then read on………

Entertainer, David Bowie issued the equivalent of bonds securitizing his future earnings in 1990, netting himself a cool $55million –

What should this mean to you?

Value has shifted to the worker in the connected economy, and ‘Headhunters” have devised new instruments to develop, measure, evaluate, and reward the knowledge and experience of individuals, making them investment vehicles of the 21st Century, in just the same way as small companies were in 20th Century and large ones in the 19th Century.

Capital in the traditional sense can be a false god so it doesn’t make sense to stockpile great amounts of physical assets for their own sake since they have little intrinsic worth. The same applies to companies: Asset ownership gives little credit – it’s what you do with them that counts. When they are not used they rust or decay, and ultimately end, as does a human body, as dust.

Put those assets in motion, however, and you create living value.

More importantly, this means that every bit of capital your brand owns should not not only be kept in constant motion but at an accelerating pace.

The faster capital works, the less of it you need. 

The point applies to physical capital as well as to financial capital. [BLUR the speed of change in the connected economy: stan davis; christopher meyer – ERNST & YOUNG CENTER FOR BUSINESS INNOVATION]

When you decide to take ownership of your brand (personal or public) value what’s moving, not what’s standing still.

If you’d like to join this conversation, contact us – we’ll make it happen!

 

 

 

 


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