Branding
Upside Down Thinking
http://www.youtube.com/watch?v=LA0BLrLW0PE Why I use this video clip extracted from West Wing? I've always liked this to illustrate there are two sides to every story and there's ...
Value what’s moving and not what’s standing still
David Bowie - The most important & influential SOLO artist of ALL TIME "I've always had a serious problem with my worth as an artist and, ...
My Cape Town: Andre Vorster
My Cape Town: Andre Vorster If you drew a line all the way from the cableway – through the city and the stadium – all the ...
Africa’s growth story
After decades of stagnation, Africa’s economies experienced a marked acceleration in growth during the past ten years. The magnitude of the continent’s development story is ...
Channel planning: Effectiveness lies in channel integration
Effectiveness lies in channel integration Tim Broadbent Ogilvy & Mather Today's most effective campaigns use twice as many channels as in the 1990s, but using multiple media specialists ...
Be the Best in Business
What are the Do’s and Don’ts of Strategic Planning?
Brand Online
Positioning is defined as the act of designing the offering and image to occupy a distinctive place in the target market’s mind. 5 Step Plan to ...