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Creative briefing – from acting as ‘catalyst’ to being a ‘maker’

In this Briefly Out-Take, John Boiler feels very strongly that the role of the strategist (aka account planner) needs to shift from being a Catalyst ...

Upside Down Thinking

http://www.youtube.com/watch?v=LA0BLrLW0PE

Value what’s moving and not what’s standing still

David Bowie - The most important & influential SOLO artist of ALL TIME "I've always had a serious problem with my worth as an artist and, ...

My Cape Town: Andre Vorster

My Cape Town:  Andre Vorster If you drew a line all the way from the cableway – through the city and the stadium – all the ...

Africa’s growth story

After decades of stagnation, Africa’s economies experienced a marked acceleration in growth during the past ten years. The magnitude of the continent’s development story is ...

Channel planning: Effectiveness lies in channel integration

Effectiveness lies in channel integration Tim Broadbent Ogilvy & Mather Today's most effective campaigns use twice as many channels as in the 1990s, but using multiple media specialists ...

Be the Best in Business

What are the Do’s and Don’ts of Strategic Planning?

Brand Online

Positioning is defined as the act of designing the offering and image to occupy a distinctive place in the target market’s mind.   5 Step Plan to ...